SPARK Internship: ClariLegal Was a Great Opportunity

I am down to my last few hours working for ClariLegal and I couldn’t be more thankful for this experience. It was such a unique, adventurous challenge to take on this summer. At times I didn’t think that it was the fit for me and that I wouldn’t be capable of making an impact there or being of use, but I was able to be proven wrong.

The CEO and my supervisor during my time there, Cash Butler, was an incredibly helpful mentor and he is one of the main reasons why this internship was able to teach me so much and help me leave from it feeling successful.

Soon as I began working with Cash he discovered that I had very little experience and knowledge with what his company, an eDiscovery vendor management platform for litigators, was or knew much about the law profession. There were times when I was given a task or was learning more about the industry that I felt like I would never be able to grasp the concept of it or the professional world it was in to produce quality work for the company, but through all of my mistakes and learning curves Cash was nothing but patient, able to provide constructive criticism, and offer useful advice.

After my eight weeks with this company I still do not believe I have gained enough knowledge or skill set relating to the world of litigation to continue down its path, but I believe that I was able to polish my public relations and marketing skills, as well as gain insight into the businesses world. Additionally, I believe the most important and helpful tool I am taking away from this experience is a gain of self-confidence, which is much more than I ever expected to take away from this internship.

The team that I worked with this summer did an amazing job of helping each other out and providing hours of peer review to ensure that we all produced quality work. I couldn’t be happier that we were all able to come together to help set each other up for success. To Brandon, Natasha, and Katherine… I couldn’t be happier that I was paired to work with the three of you over the summer. You all have taught me so much and I wish you nothing but the best of luck and hope to have the pleasure of working with you again at some point. I really think the three of you will be able to make your dreams come true.

To Cash.. thank you for your patience with me and your constant reassurance. I was very nervous being paired with a businessman who has seen such success and has worked with such high up industry professionals, but never did you make me feel like I was anything less but important to your team. I will be sure to carry your clever networking ways, quirky tips and advice with me throughout the rest of my career! I can’t wait to see how big ClariLegal will become! (I know it will be huge!)

Lastly, congratulations to the rest of the interns and staff that were a part of this digital marketing clinic. Listening to each of you every week has taught me so much about so many amazing industries and companies, and has taught me so many amazing things about each one of you. I am happy that we were all grouped together to meet each other and learn from one another, I will miss our Wednesday evening meetings! I truly hope we remain connected wherever our careers take us!


SPARK Internship: Why Peer Reviewing is For Everyone

Man Hand writing Transparency with marker on transparent wipe board.

I know sometimes we become so confident with a piece of work that we are certain there is no way that there can be anything wrong with it… not one spelling error, grammatical error, awkward image, poor color choice, ect.

This is the brutal truth to the people who think that (and myself because I have been guilty of thinking this way at some point too: There is always an error, whether you see it or not.

The good news is is that it can be the smallest of errors, such as misusing a comma or forgetting to put a space between two words. The point is, most times the errors within your work are small, sometimes they are bigger, such as structuring problems, but why let your work contain any type of error when you don’t have to?

No matter how short or long what you write is, or no matter how simple or elaborate the infographic is you create, you should always ask your peers to peer review it! Most of the time they will agree to do it, because they want you and the company to be successful. In the instances that you ask someone and they act like they don’t have enough time to help you or don’t seem to want to, then they probably aren’t someone you want to peer review your work anyways because they won’t provide the best feedback or don’t really care about your success.

For those that are nervous to have someone peer review your work, don’t be. This is something you will have to get over at some point in order to be successful and accept criticism. Whether you are nervous about handing your work over to someone to be reviewed, or at times unsure what sort of feedback you should be giving, this is a great resource to answer all peer review questions!

Peer reviewing works as a two way street. If you want your work peer review, you’re going to have to peer review the work of others too. I know for myself, after I had moved up into higher level classes in college, I had became part of a group that worked as a peer review team. We’re were all up into the late hours of the night doing homework, and we all want to get the best grade on our assignments, so we weren’t afraid to send a message to each other at one in the morning asking if someone had time to look it over for us because we all  hoped someone would do the same for us. I’m sure within each company you find a clique of some sorts that are willing to help each other out that become your work friends.


SPARK Internship: How I Passed the Google Analytics Test

I few weeks ago I wrote a blog about my first time attempting the Google Analytics Test and I failed miserably. I had an idea that I would fail with a 44 percent because I took the test blind, having no prior knowledge as to what to expect on the test or having studied the tutorials at all.

However, when I took the test a second time I passedGoogle Analytics Score.PNG with a 92 percent. How did this 48 percent increase happen with just one retake? Surprisingly it happened quite easily.

This time around I was pretty determined I wanted to pass, mostly for the fact that I didn’t want to have to take a 70 question test again (I felt the like questions nevered ended.)

Before I started the test, I spent about two and a half hours reviewing the study guide and tutorials Google provided, making note cards of topics that seemed to be repeated or seemed to be stressed (I had a feeling those topics would reappear on the test and they did!).

In all honesty it was as simple as that. Two and a half hours or review and seven notecards by my side is what got me through the Google Analytics test! My all means, that test is scary and sort of a monster of a test, especially if you are in summer vacation mode, but it can be done! I advise to anyone taking it for the first time with little knowledge on it to take it blind the first time to get an idea of what it is like. This will you help prepare much better to take it again because you will have an idea of what it is like and feel more comfortable with it.

SPARK Internship: Use LinkedIn to Land a Job (part 2)

After Jasmine Burns, a senior recruiter from Duo security, came to speak to my digital marketing clinic about the importance of LinkedIn and provided us with some tips, I thought her insight and tips would be greatly appreciate by fellow college students and anyone trying to clean up their LinkedIn profile.

I am someone who is constantly terrified that my LinkedIn profile isn’t up to par, but after listening to what Jasmine had to say (and after I initially went into a panic because I thought my profile was a disaster) I feel like I can update my profile confidently to attract recruiters. I have chosen the top three most interesting and useful advice/tips Jasmine shared with my clinic to share! I truly hope they are helpful to you. Have a professional photo!

  1. Use a professional headshot for your photo
  • Every single professional and recruiter will instantly dismiss your profile if you do not have a professional photo. By now everyone knows that LinkedIn is made for business networking so that means you need to have a professional headshot, and using the excuse that you don’t have the money to get one taken isn’t an option. Most people I know had their headshot taken did their hair that day, stood in front of a blank wall, and had someone take one with their iPhone camera and it looks just as good.

2.  Ask people to provide you with endorsements

  • Having a lengthy set of skills is one thing, but what proves to recruiters that you’re actually good at them, or have even used some of the software programs you say you have? Don’t be afraid to ask fellow classmates, professors and supervisor to endorse you on a few things. Typically, the more work experience you have, the more people that you will know that will endorse your skills without being asked, but to get a start at the LinkedIn game don’t be afraid to ask for them if you feel like you deserve them!

3. Use keywords relevant to your field in job descriptions

  • If you want a recruiter to notice you when they are searching for people to fill positions, make sure to include key words that are relevant to your field within your job descriptions. An example of this would be if you are trying to land a marketing job, make sure to talk about your experience with SEO, Google Adwords, Google Analytics, account managing, ect, ect.

BONUS TIP! If you’re open to new opportunities, turn on the ‘Let recruiters know you’re open’ option in your job preferences!

SPARK Internship: Use LinkedIn to Land a Job (part 1)

For college students, especially those ready to graduate such as myself, LinkedIn can be a scary place (at least I think so).


When I first began my college career, five years ago, I was told to create a LinkedIn, so I did. There obviously wasn’t much to add to it so for about three or four years it just sat out there dormant, which the only connects being old high school classmates. It wasn’t until halfway through my junior year that one of my professors in my Fundamentals of Social Media class told us all how important LinkedIn really was. Almost my entire class sat there in awe, and instantly panicked knowing that we had to hastily update our profiles and add any sort of  relevant internships and classes to it that we could. I remember my professor telling us that LinkedIn may very well be the way we end up landing a job after graduation. Little did I know that wasn’t even the half of what I would have to do to get noticed on that social platform…

Ever since that class I have been sure to always update my LinkedIn whenever I take a new relevant course, learn how to use a new software , obtain another internship, and connect with guest speakers that come to speak in my classes and internships.

Up until last week I was fairly confident with my LinkedIn profile, then Jasmine Burns, a senior recruiter at Duo security, came to speak to my digital marketing clinic and flipped my entire perception of the importance of maintaining a strong LinkedIn profile upside down. I found myself again

Whether or not you are just entering college, about to graduate, switching career paths, or just late to the LinkedIn, I invite  you to read my follow up blog of my summary of LinkedIn tips from Jasmine and also taking a look at the blog my fellow classmate and colleague Nicole Raymond wrote for the EMU Center of Digital Engagement on what Jasmine had to share with us.

SPARK Internship: Time to Make Infographics!

This week at my digital marketing internship through SPARK Ann Arbor, the company that I am paired with asked me to create a few infographics that could be used to send out in emails, newsletters, and be found throughout their website.

I have had plenty of experience making infographics, whether they are for class assignments, my own personal blogging, or previous ghost blogging I have done, however in this instance all of the infographics had to look clean, concise, and the voice of them had to flow with the rest of the content it was going to be paired with (which I didn’t write.

As I created these infographics I discovered a few helpful tricks that may come in handy to those of you who new to creating infographics or are looking for a few easier ways to do use! Here they are…

1.) Use Canva

  • Canva is by far the best website I have ever used to create infographics. First of all, it has a free version, which comes in handy for anyone who just needs to make a few infographics, whether it be for an assignment or an internship. There is a paid version of Canva but so far I have not needed it for anything. Second, there are hundreds of free photos and designs that you can use on the site, and if you really can’t find a free one that you like, there are some available for purchase (most are only $1, with a few only being available for subscribers), or you can upload your one illustration or photo onto the site to use. Lastly, Canva allows you to save all of your previous work created under your username, download all the work without a waterproof, and allows you to invite other people to work on your project with you and provide feedback.

2. Don’t Over Think What You’re Making

  • Infographics are supposed to be simple by nature, so why over do them if you don’t have to? Of course you want it to be appealing to the eye, but most of the time there is already a great template you can use for you and all that needs to be done is a couple color changes and adding your own personal touch. Adding a personal touch is where people start to get nervous. Simply make the infographic match the message you are portraying, whether it be by using colors that match the rest of your website/project, or decide if the infographic needs to have more or less words. Don’t add too many graphics or icons too it or you will distract your audience from the message of it.

3. Make Sure Someone Peer Reviews it Before You Post It

  • No matter what sort of artist or pro you think you are at creating infographics, chances are more likely that what you just created has a flaw to it that you cannot see. Whether it is a simple spelling or grammar error, or an illustration or line is out of place, infographics should be treated just as any written content is. Peer review, or you very well might regret it! I know I have made that mistake and never again will I post an infographic before someone looking it over (it was only a simple spelling error, but when there is only a total of 25 words on it it stands out more than usual!)


SPARK Internship: Failing the Google Analytics Test

This past Wednesday I decided to give a go around at the Google Analytics test. A few different people had told me about the method of taking it the first time completely blind, meaning taking it without any studying or much prior knowledge about the test, so I did.

I knew that first time that I was going to take the test that I was going to fail, and I did. I received a 44 percent on the test, and honestly after taking it, I couldn’t believe I even scored that high. For someone who knew almost nothing about Google Analytics or how many people/businesses use it, I was fairly impressed with myself for scoring that high.

A few things that I took away from taking the test the first time is that I will actually have to study the materials provided by Google before I take it again, those 70 questions seem to drag on forever, and certain topics seemed to repeat themselves a few times throughout the test. In other words, I need to study and make notecards to have before I take the test again, I need to make sure I’m well prepared for the test because I do not want to have to sit through answered 70 questions again so I need to pass, and I need to focus my studying on the topics that I noticed repeated themselves on the test.

I’m serious about the 70 questions dragging on too. They especially do, as true for any lengthy test, if you don’t know much about the topic. It seems as though if you are stuck on a roller coaster you want to get off of. Be mentally prepared for the length of the test, and you only have 90 minutes to complete it, so don’t get too distracted during it or doze off for too long!

Read about how I ended up passing the test with a 92 percent on my second try here!