Okay, before you start reading, I should clarify that I haven’t passed the Adwords Fundamental test yet, but I have passed one of the required subtests, which for myself was Mobile Advertising.
The Mobile Advertising test was 90 minutes long, included 70 questions, and required an 80 percent to pass. It look me about 65 minutes to complete all 70 questions. I was very relieved and was able to stop sweating when I had 5 questions to go and saw that I still had a good amount of time left.
I don’t know if anyone else had heard this, but I have heard from multiple people that the Google AdWords certification is much more difficult than the Google Analytics test. Of course hearing this made me very nervous to take the test, especially with only four weeks remaining in our clinic, meaning I only had four chances to pass it.
I thought it was a good idea to take the subtest first, since there are a total of five to choose from, only having to pass one of them; Search Advertising, Display Advertising, Video Advertising, Mobile Advertising, and Shopping Advertising. I figured if I didn’t pass the Mobile Advertising test the first time it would be okay because 1.) I still had four other tests to choose from to try to take and 2.) It would give me a preview of what the AdWords Fundamental Test would be like.
About 10 questions into the Mobile Advertising test I no longer thought that it was all too difficult. I had read the entire study guide before hand (took me a little under an hour), and when taking it I realized I knew a lot of answers to these questions by simply being subject to mobile advertising all the time. The study guide helped me to know the vocabulary of the test, but my everyday activity with mobile advertising allowing me to understand all of the concepts. I was able to pass the test with 68/70.
Do not freak yourself out about trying to take any of the AdWords test just because it is known to be more difficult than the Analytics test. Being subject to AdWords and advertising forms everyday really helps! I plan to take the AdWords Fundamentals test next week. Make sure to read my next blog to see how I do!
The Many Shades of PR 